Key Experience

Branding has been my passion since university, and I have dedicated my career to ensuring consistency and clarity in every brand I work with. At TradingHub, I was responsible for establishing and maintaining a strong brand identity across all touchpoints, including internal communications, sales presentations, events, emails, and office rebranding. I have always worked closely with designers, refining my ability to create visually compelling branding. The impact was clear—at events, customers frequently noted how our branding stood out from competitors.

I have always enjoyed working on social media, particularly LinkedIn, and have successfully developed strategies to increase engagement and followers. I have led long-term and short-term campaigns such as "Meet the Team," CSR initiatives, and employer branding. Email marketing has also been a key focus-planning and executing targeted campaigns that boost brand awareness, promote products, and drive event attendance. I always follow up with performance reports to refine and improve future campaigns.

I have taken on leadership responsibilities by driving initiatives and mentoring others. At Chambers and Partners, I worked with the Chief Marketing Officer to manage team projects and maintain responsibility charts on Monday.com. I also mentored an event assistant, sharing my event marketing expertise. At DUAL Asset, I collaborated with senior team members to refine product messaging for social media and email campaigns. At TradingHub, I worked with the CEO and CTO on thought leadership pieces, coordinating communication and finalizing articles. I also managed an intern, overseeing their contributions to the team.

Internal communications have been one of my key strengths, ensuring teams stay informed and engaged. At Chambers and Partners, I managed updates to the internal website, keeping employees aware of key company news. At DUAL Asset, I introduced a staff newsletter to share updates on new hires, milestones, and company developments. At TradingHub, I took ownership of internal communications, working across teams—from CSR and D&I to office management, HR, and engineering—to implement monthly updates that fostered greater engagement and alignment across the company.

I have a strong background in event marketing, having worked across all stages of the event process. My experience began with a work placement at Holiday Inn, assisting in organizing dinners and conferences. At Chambers and Partners, I supported the planning of webinars and major external conferences, including the 2021 Legal Marketing Association conference. At DUAL Asset, I collaborated with Relationship Managers on event marketing, communications, and merchandise. At TradingHub, I worked closely with the Event Manager on high-profile events like the RegHub Summit, ensuring cohesive branding, merchandise, and event communications.