Thought Leadership
During my time at TradingHub, I led discussions with the Head of Marketing and senior members of the team, including the CEO, CTO, and Global Head of Marketing Affairs, to develop high-quality thought leadership articles for marketing campaigns. I played a key role in ensuring the content aligned with our brand's tone of voice and culture, proofing and providing constructive feedback to maintain consistency with our brand guidelines.
Internal Communications
I collaborated with internal teams to strengthen company-wide communication, ensuring key messages were effectively shared. I also managed updates on the internal site and led the creation of a monthly newsletter to keep employees informed and engaged. Please see examples of the monthly newsletter and internal page I created for Black History Month in collaboration with the D&I team.
Podcast Series
At TradingHub, we successfully launched a podcast series as a team, ensuring a smooth and effective process. I took the lead in setting up the media room, selecting equipment, and overseeing filming, while collaborating closely with the designer, Head of Marketing, and events team. Together, we managed recordings online, creating high-quality video content and podcast episodes.
Social Media Campaign
In my role at TradingHub, I launched the company’s first social media strategy, creating an annual content plan. A key campaign I led was Meet the Team, which I designed and executed, resulting in high engagement and strengthening our employer brand.
